The amount of new consumer electronics released each year is astonishing. The computer and smartphone markets are probably the most prominent in terms of anticipated releases from the masses. Consumers wait anxiously outside of Apple stores across the nation before they can receive their slightly improved new iPhone. Many of these individuals purchase these phones outright and merely discard them or trade them back in for the next iteration. In terms of the computer marketplace, it seems as if a new laptop is released nearly every day with different hardware components. There is always a better value around the corner or an offering that comes equipped with a marginally better graphics card. Either way, various consumers discard electronics in Toronto, and there needs to be more of an emphasis on laptop recycling Toronto.
If you have ever wondered why this society is littered with excess, you can thank Edward Bernays for his developments in the field of marketing, sales, and public relations. Edward Bernays is the nephew of Sigmund Freud, and his achievements require no introduction. Marketing has become such an advanced business science that people feel as if they need what they want. Before marketing campaigns existed, people merely purchased what their household needed and only bought excess if they were wealthy. Marketing campaigns such as ‘Torches of Freedom’ for women’s right to smoke cigarettes was the beginning of conspicuous consumption.
In the age of information, having the most advanced technological gadget is of the utmost importance for many individuals. Falling victim to the first factor of impulse, various people only purchase these products because they need to keep up with the Joneses. Older individuals often wait at least one day before making large purchases, and this is undoubtedly a lesson many people would gain a lot from nowadays.