Recent growth in mobile device & mobile tech is rapidly transforming the way we do business with our customer, partners, and associates. Most of the e-tailers don’t focus much on mobile and don’t optimize their website for the mobile devices. Over 40% of all eCommerce shopping sessions are already happening on mobile devices and this number is increasing exponentially. Goldman Sachs says that by 2018, mobile commerce will be worth $626 billion which is as biggest as eCommerce last year. These trends suggest that in next 2-3 years everyone will be shopping from the mobile & tablet device.
89% of millennial use mobiles to connect to the internet and mobile apps. According to a recent survey by Shopify suggests that more people are using their mobile phone to visit an online store than using computers. The rise in social networks is aiding the usage of mobile apps.
Mobile Friendly Website
This is the first step towards going mobile-first approach towards your website. Lots of users want a mobile experience when they open your website on the smaller device be it a tablet or Smartphone. Format your m-commerce site that it can be easily navigable on the Smartphone without any issue of drag or pinch, use lightweight renditions to make sure images & icons load quickly. You need to focus on making mobile purchase seamless & optimized for all the steps for the checkout.
Mobile Commerce Checklist:
- Make your site easy to Navigate
- Optimize for all the screen size
- Call to Action (CTA) button quick & easy to Find
- Simple & quick checkout experience
mCommerce is getting lots of traction from the millennial shoppers. It’s been reported that over 70% of world’s population now owns a smartphone. According to Comscore mobile has 65% of digital media time, with mobile app dominate the usage. Another research shows that mobile users are spending more time on mobile apps than on any other things.
Just having a web & social media is simply not sufficient for a business across all the segments.
Mobile apps also help you build on existing eCommerce store. Mobile Apps development can help you reach out to your customers and potential customers to pitch them your new offering. Mobile apps are a great way to track & market with real-time location with newer technologies like iBeacon.
Social media sites such as Facebook, Twitter, Instagram etc. is accessed more from smartphones than desktop. By incorporating social media into the app you give more power to customer engagement efforts. Allow app users to share products they like from the app, wish list etc. You can also enable login with Social media sites which make easier for them to share on social media.
Boosting your mobile sales through the app and website can be tricky but the trends are , after all , on your side. Users are largely becoming browsing and buying from the smartphones and tablets. You still have got enough time to implement mobile commerce strategy. But don’t delay it , put it on top of your list. mCommerce is taking off and you don’t want to miss the train this time around.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledge IT consulting company providing services in the arena of the iPhone App Development . With immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.